Clarence Ross, King of Bodybuilding

WARNER CLARENCE ROSS by Warner The "King" surveys his broad domain

Russ Warner extensively marketed Clarence Ross as the “King of Bodybuilding” in the late 1940s.

Russ Warner made extensive posing reels of Clarence and marketed them in the backs of the muscle magazines that Mr. America often graced the front of.

STRENGTH and HEALTH 1947 20 25% IN CANADA DO YOU WANT BIG MUSCLES AND GREATER STRENGTH? WHO WILL BE THE NEXT CHAMPIONS? SELECTING THE REST MANI
Only 10 minutes a day keep you physically FIT! Right In Your Own Home-And At Your Convenience with the SILENT DISC DUMBBELL SET PROGRESSIVE LOADING Specially Designed For the Busy... •Executive Sedentary Worker • Traveling Man • Soldier Build Your Body FASTI Can verts For Into Musclel Gives You Ther GREAT TO BE ALIVE Feeling Quickly Ads Inches Of Muscle. Creates Vital Energy STARTS YOU EASY BUILDS YOU FAST! Don's rk your health and phful eyes, the body segle you've been too busy to else and Save let yourself alls, then this handy, compact, SILENT DISC PROGRESSIVE LOADING DUMB BELL SET -made for you! Each set la vision made, stree tively Enished, nisl in aperation and can be stored in drawerner id ros strata core of instructs show - wetly how you can quickly build her shoulders, larger armik, han stages, withoot over exertion or strain, exactly as recommended as h Insafe and dmthed by the Medical Protein Beginning with with 3ds, pd one of the 18-1 pound plate supplied mulates the Mood islation, improves digestion, kar PLUS COMPLETE PHYSICAL FITNESS COURSE Written By Champions... The of instructions tied with this was with by men who KNOW fas Mr. America Tile Holders, who pod their ret knowledge to bring you the most modern, 10 minute a day. kown course ever compled. All rises illustrated, thoughly ex- follow and enjoyable to perform. You are go lend the great at the shortest time. This rourse maken trein ing and keeping a joy ONLY $12 Try this dumbbell set as our risk! After 5 day trial. If you are a fully c vinced that this at will do all for you that we claim, return pot pald to u for a plete refund. Your FIRST I THIS SET IS MADE TO LAST A LIFETIME For Complete PLUS-Famous "Keep Fa" Course MAIL THIS COUPON Yes! I Want To Be Physically fir Mr. America Barbell Co. Dept. MB 16 Hopkins Ave. Jersey City, N. J You be want to take advantage of your "Keep Fit" offer, I $13.00 for my Bent Die Dumbbell Set. I will for days and if I am not completely satisfied I will feel free in eture for a refund. I understand that you will tealude plete Keep Fa Coarse fee Name Address Recommended And Used By CLARENCE ROSS Mr. America Tile Holder City All Onders Promety Filled Fries V.O.B. Warchom. No.000's Cat Castomers can obiais e fervice at the prie by lering from Me America porting Goode Co, 4 Catonial Ave, Montreal, Que. Canada.
NEW STAR IN THE SKY!! Rico Tomas (Mr. Universe 1954) Through the camera magic of won by Reg Park. This phenomenally gifted young man was Monotosh Roy, or to put the cart behind the horse... Roy Monotosh. Not only did he win in his own height class, but he and a fellow-countryman put on such an exhibition of de- vilish sword-play and Ori- ental derring-do as to curl the hair of most of the con- testants. As you will note from his ARAX of Paris, and LON of New photographs he possesses a sensational muscle density which has been acquired through persistent barbell and gymnastic training while his harmonious sym- metry is the result of years of practice of the science of Yoga. His artistry in pos- ing stems both from his knowledge of Yoga control and from that utterly self- less devotion to artistic ideals common to all Ori- entals. In every pose one sees the simplicity and complexity of life force... gentleness and reflection and dy- namism. One might say that in each of these drama- tic studies the dominant motif is man's eternal strug- gle to be at one with him- self. York, Rico Tomas offers many handsome studies of his prize- winning physique. Catalog of 16 miniatures only $1 One 8 x 10 photograph for $1.50 Order from: ENRICO TOMAS 1115 F.D.R. Drive, N. Y. 9, N.Y. CLARENCE ROSS PRESENTS "MODERN MANHOOD" This book, containing 22 of Clarence Ross' most unusual photographs, is guaranteed to delight all lovers of the body beautiful. Each pose is a master- piece in muscular greatness, reproduced to preserve exacting detail. Supplies limited so rush in order: only $2.00 a copy. Also original photos of Clarence Ross are now available: 1-8 x 10 print 6-8 x 10 prints $1.00 64 x 5 prints $5.00 $3.00 SEND ORDERS DIRECTLY TO: CLARENCE ROSS 2306 Encinal Ave., Alameda, Calif. 57

While Clarence Ross himself became a writer and mentor to the entire 1950s generation of bodybuilders.

Art Powers, Clarence Ross star pupil and winner of Jr. Northern Calif. contest bids fair to become one America's leading prize winners. He is only 16 years of age and the athletic world may expect great things of him in the near future. (Russ Warner Photos) Determination brings success By CLARENCE ROSS How a boy became a prize-winner in a year! I the past few months I have been reading the success stories of various individuals with great interest. These stories have been a constant source of inspiration to all of our readers, always bolstering their determination to drive on in their efforts to mold a strong healthy body. With this thought in mind, I would like to deviate from my usual articles on body building and bring you a story about one of my students who, through his will power to succeed, has developed his body to a point of inspiration and deserving recognition. On the opening day of my Studio in January 1946, of the many enrollees I taped, I particularly noticed a fifteen year old boy who, (Continued on page 36) 23
The enormous wrestler, The Terri ble Turk, who sank with the ship with all his gold tied around his waist, used to bend and break silver dollars hand- ed to him by members, of his audience ... Yours Truly has seen Maciste, the Italian strongman, open cans of sar- dines with his fingers! I'll tell Mac Batchelor about that maybe he can do it, too. FOR YOUR CONVENIENCE.. QUICKER DELIVERY SERVICE... WEIDER GOES WEST! . Yes, "WEIDER BARBELL CO." moves WEST, to give you faster service, quicker de livery and cheaper prices. No longer do you have to wait weeks for delivery, no longer do you have to pay high freight delivery charges and no longer do you have to pay higher prices because you live out WEST. With the establishment of our WEST coast branch, which produces and manufactures all weights on the coast, you can now order your set at reasonable prices and expect delivery of your order the SAME DAY we receive it. Order from WEIDER" and save!! PURCHASE "MADE-IN CALIFORNIA" BAR BELLS and SAVE MONEY AND TIME. Arrangements have now been completed for the "Mr. California of 1949" event.. This competition will be held on Jan. 21st at the Oakland Auditorium, which can ar- commodate 1.951 people. To avoid disup- pointment all seats will be reserved. Prices are $2.40, $1.80, and 81.20. It shows every evidence of being one of the greatest events ever staged in California. And that's saying a lot! On hand will be Clarence Ross, Steve Reeves, Norman Marks, and other Californian greats-in addition to one or two dark horses who may spring a surprise on the judges. You will be able to see Sam Loprinzi, Ed. Therinult, Mr. Canada and Mr. America, and the world's greatest muscle control exponent Ed. Jubinville. In short, a perfect galaxy of mighty men of muscle. As the seating capacity is limited, and the show promises to be a sell-out, you will be wise if you order your ticket right away. You can get your reservation from Russ Warner, 1.F.B.B. Western Representative, 2059 Santa Clara Ave., Alameda, Calif. Tickets and entry blanks are now ready. Get yours now by calling in person or writing to Russ. And here's good news for our Eastern friends, as well as for our Western friends! The "Mr. America of 1949" contest is just around the corner--Sat- urday night, Nov. 6th, at 8:30 sharp, at the Roosevelt Auditorium, 100 Est 17th Street, New York City. Complete arrangements have been made for this great event (see page 33), in which the following stars are expected to partiei. pate-Stephan, Clarence Ross, the mus eular wonder Abe Goldberg, and other stars of museledom. John Grimek, Steve Stanko, Norman Marks, Erie Ped- erson, and others in the firmament of stars, have been invited to take part. Ed. Theriault will be on hand, so will Mr. Canada and Leo Robert, and the modern Maxiek-Ed. Jubinville. And to add to the enjoyment of the evening there will be some exceptional net acrobatic, handbalancing, comedy, ete." No effort is being spared to make this a red-letter day in the history of muscle- dom. So give yourself a treat by being present at this great show. Its memory will linger for many a day; it will en- thuse you-it will give you encourage ment-it will inspire you. See the ad- vertisement in this issue for further de- tails. As the seating capacity at the Roosevelt Auditorium is only 1,100, and all seats will be reserved, you had better get your ticket now to avoid disappoint- ment. Prices are $3.00, $2.75, and $1.75. Allan Pavio, one of Canada's greatest muscular sensations, recently allowed me. to measure him in the interest of honesty in muscular proportions. Few men are honest enough to do this, and therefore I advise you to take all measurements of strong men with the proverbial grain of salt, unless they are reported by an au thoritative source. Only rerently one of the top men in the country refused to al- NOVEMBER, 1948 WEST COAST BODYBUILDERS! JUST AS CLARENCE ROSS IS THE MOST OUTSTANDING WESTERN BODYBUILDER. ARE "WEIDER" WEIGHTS AND COURSES THE OUTSTANDING IN BAR- BELL EQUIPMENT. EVERY SET GUARANTEED! THE FINEST IN BARBELLS AND COURSES! YOU CAN NOW ORDER THE FOLLOWING OUTFITS AND EXPECT PROMPT DELIVERY WEIDER'S GYMNASIUM SETS 235 lbs. Comb. Gym. set. 540.00 335 lbs. Comb. Gym at $10,00 face back cover of magazine for description of the ooit) WEIDER BARBELL COMBINATION SETS 115 lbs Combination bar $21.00 160 lbs. Combination bar bell outfit 215 lbs. Combination bar bell qualit $28.00 $34,00 (each of the above sets includes. solid steel bars and swiftite col lare latest type barbell and dumbbell collar Including Every plate perfectly machined) WEIDER SUPER POWER 8 in 1 SET This set includes, 30 lbs dumb bell wrist roller, headstrap, kettlebells boots, cores, latest type collars and solid steel bars. Guaranteed as the finest dumbbell gym outt$22.00 ACCESSORY EQUIPMENT Barbell and dumbbell plateeper b 14 (Every elate guaranteed and per fectly machined and peinted) Latest type, barbell, fas tite lock collar. ( be $2.50 Latest type, barbell col- lare Latest type, dumbbell beavy collars One e pr. 14 dumbbell bars and 8 collars (weight, 10 lbs) $3.00 + cool roll steel bar... 50 f. cold roll steel bars 3:50 6 ft. cold roll steel bars 4.00 Wrench for tightening cul- 121 Headersp Weider Iron Boots with 1.00 Wrist roller Kettlebells pr. courses. 3.00 80 the dumbbell set $15.00 Silent Ding Loading Dumbbells $12.00 CABLES AND ACCESSORY CABLE APPARATUSES 10 Cable Chest Expander (stronges in the world) $10.00 6 Cable Chest Expander..$ 7,00 Giant Torsion Krusher Grip Set 3.00 Gian Maltiplex Builder... 3.00 WEIDER HOME GYM STEEL CABLE GYM OUTFIT $11.00 WEIDER'S "101" Home Gym Cable Outfit $11.00 ALL THE ABOVE EXERCIS ING APPARATUSES ARE READY FOR DELIVERY Send your orders direct to WEIDER BARBELL, CO. Ruse Warner, Representative 2059 Santa Clara Ave. Alameda, Calif. (Outfits shipped cheapest way. unless specified otherwise by purchaser DON'T DELAY ORDER NOW SAVE TIME AND MONEY!
Mr. U.S.A.- Clarence Ross flexes his marvelous back, which amazing muscles helped him win one thousand dollars cash, a huge trophy, and the title of Mr. USA. Ross also annexed another title- that of Mr. Samson, in a special judging by Paramount Pictures to play the lead in a forthcoming production, Samson and Delilah. Clarence Ross posed as he never posed before on the night of March 13th past, and seven thousand throats cheered, everyone applauded and stamped their feet, amid cries of "More! More!" after Clarence's final posture. He actually brought down the house with his sensa- tional muscles. Photo-flash by Ebersol of Hollywood Clarence Ross-Mr. U.S.A.-Standing be side his trophy, Ross posed for this photo- flash back stage immediately after being proclaimed the winner of the Mr. U.S.A. title. He also won another title, that of "Samson" in a special judging by Para- mount Pictures, and now he is in line for a movie contract. With Ross' trophy went $1,000. Contest was held before seven thousand cheering people in the Shrine Auditorium at Los Angeles, March 13th past, and was promoted by Bert Goodrich. and Vie Tanny. Ebersol photo

Clarence Ross was an avid paid promoter of anything bodybuilding and frequently appeared for Joe Weider’s weight system and magazines. From 1947-1951 he was almost inescapable in the bodybuilding scene, and still frequently appeared well into the mid 50s.

The Greatest STRENGTH and VARIETY SHOW .. OF 1950 Clarence Ross 25¢ Photo by Russ Warner

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