Artie Ullrich, better known as “Mr. New York City,” is for all outward appear- ances a typical young businessman around New York. Well, don’t let that slim cut good-looking business suit fool you. Under that fine fabric is one bril- liant physique. We posed Artie both in a private studio in New York City and along the Jersey coast. Not only has bodybuilding helped him get ahead in the business world, but Artie has been graduated from a top university with a degree and in high scholastic standing. Through rigid training, he has propor tioned his 178 lbs. perfectly over his 6 foot frame. In some parts of the country, he has been referred to as the model’s model. We prefer to present each model with their own individual attributes, but if we had to compare Artie with other models, he would be one of the very finest in our long asso- ciation with photography.